CU Boulder's logo system聽is the foundation of a strong visual identy for the University of Colorado Boulder. Since聽different entites have different logo requirements, use the navigation bar to the right to learn more about聽logo guidelines for your specific entity.
CU Boulder Logo
The CU聽Boulder signature includes聽two elements: the聽logomark聽(interlocking CU) and the聽wordmark聽(university name).
School, College or Unit Logos
Logos for university groups鈥攁lso known as logo signature extensions or unit-specific lockups鈥攆ollow a standardized and consistent visual hierarchy that supports the University of Colorado brand while providing a clear and strong unit or group identifier.
Named School/College Logos
Schools or colleges that have received contributions that allow naming of the school or college for a donor or benefactor (as approved by the CU Foundation and Board of Regents) feature a distinctive typeface and slight聽wordmark聽adjustment for the donor-named element.
Athletics Logo & Licensing
The use of athletics marks (e.g.,聽鈥淩alphie鈥澛燼nd the athletics聽interlocking CU) are exclusive to the聽Department of Intercollegiate Athletics.聽They may be used in limited school-spirit instances, as approved by the CU聽Boulder chancellor through the Strategic Marketing Alliance.
Student Organizations
For student聽groups that would like a logo expressing聽their connection to the聽University of Colorado Boulder, the university allows聽student organizations in good standing to receive a set of interlocking CU聽logos that聽feature their student organization聽name.
Co-branding & Subidentities
A small number of entities at the university operate under the auspices of, or in conjunction with,聽external entities, such as agencies of the federal government.聽Those that do may be granted use of the external entity鈥檚 logo in conjunction with the university logo, as approved by the University Brand Identity Standards Board.
University Seals
The official university seal (with Greek lettering as part of the interior design) lends authenticity to documents that emanate from the university, particularly in its corporate capacity.
The commercial seal (English lettering as part of the interior design) has limited application and should not be substituted for approved university marks on business collateral (e.g., stationery, envelopes, etc.), web pages, electronic applications, print pieces, signage, vehicles or apparel.聽
