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Consumers perceive a brand to be cooler when it suggests it鈥檚 true to itself and follows its own motives regardless of individual or societal norms and expectations, according to a University of Colorado Boulder study involving Texas A&M University. However, the autonomous behavior of the brand needs to be contextually appropriate -- not over the top -- in order to be seen as cool as opposed to weird or rude, according to the paper published last week online and slated for the August edition of the Journal of Consumer Research.

Scientists armed with a supercomputer and a vast trove of newly collected data on the body鈥檚 most potent 鈥渢umor suppressor鈥� gene have created the best map yet of how the gene works, an accomplishment that could lead to new techniques for fighting cancers, which are adept at disabling the gene in order to thrive.

On May 22, Jet Propulsion Laboratory (JPL) Director Charles Elachi and his senior management team met with University of Colorado Boulder Chancellor Philip P. DiStefano and several other campus administrators to sign a memorandum of understanding to continue and broaden a rich tradition of collaboration on space and Earth-science efforts going back nearly 50 years. Located in Pasadena, Calif., JPL is a federally funded research and development facility managed by the California Institute of Technology for NASA.

Jet Propulsion Laboratory Director Charles Elachi and his senior management team will be on the University of Colorado Boulder campus May 22 to sign a memorandum of understanding with top university officials to continue and broaden a rich tradition of collaboration on space and Earth-science efforts going back nearly 50 years. Elachi will sign the MOU May 22 with CU-Boulder Chancellor Philip P. DiStefano. Located in Pasadena, Calif., JPL is a federally funded research and development facility managed by the California Institute of Technology for NASA.

Individuals are more genetically similar to their spouses than they are to randomly selected individuals from the same population, according to a new study from the University of Colorado Boulder.

A University of Colorado Boulder physiology laboratory conducting research to improve locomotion for lower limb amputees, including military service veterans, is being featured nationally as part of 2014 Veterans Affairs Research Week May 19-23.

Lauren E. Cross graduates May 9 from CU-Boulder with a degree in political science and minor in economics, leaving her legacy with CU Student Government and the campus comedy improv group, Left Right Tim. A Colorado native, Cross sees herself sticking around Boulder for a little while before venturing to a place that offers a scene for politics as well as comedy.

A $500,000 gift from Phillips 66 will go toward the Leeds School鈥檚 Career Development Office , which supports undergraduates by providing professional skills, career exploration and preparation, industry experiences and access to employer and alumni connections throughout the student experience.

During two days of intensive airborne measurements, oil and gas operations in Colorado鈥檚 Front Range leaked nearly three times as much methane, a greenhouse gas, as predicted based on inventory estimates, and seven times as much benzene, a regulated air toxic. Emissions of other chemicals that contribute to summertime ozone pollution were about twice as high as estimates, according to the new paper, accepted for publication in the American Geophysical Union 鈥檚 Journal of Geophysical Research: Atmospheres .

A University of Colorado Boulder professor who developed a clever method to measure snow depth using GPS signals is collaborating with Western Slope officials to make the data freely available to a variety of users on a daily basis.