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Will Wei Wu is a PhD student in the Marketing Department at the Leeds School of Business, University of Colorado at Boulder. He received his B.S. from New York University, where he studied Media, Culture, and Communication, as well as Business and Psychology. Prior to pursuing his graduate studies,ÌýWill worked at Mount Sinai Health System, FedEx, and the American Red Cross in positions ranging from digital marketing to research and analytics. Will's current research focuses on various aspects of marketing, with a particular emphasis on exploring the influence of technology on consumer behaviors and well-being.